Want evidence of how Legos made their way into the zeitgeist of media and culture? Does the popularity of the League of Legends convey more optimism among gamers than the nihilism of Doom and post-apocalyptic environments? What does our love of the little guy beating the megalomaniac say about our social consciousness? If those thoughts are too straining, then just enjoy a look at the top ads on YouTube for 2018 and leave the implications to others.
As a red-blooded American nerd (and proud of it) my interest in all things nerdy was recently peaked by Impulse, YouTube Red’s newest addition to its premium on-demand line up. This sci-fi action series depicts a seizure-prone young woman who, as it turns out, has the power of teleportation. Now even though seeing teenagers with “abilities” on screen is far from new, this particular project chose a less effects-laden route. The writers took a “show more, explain less” approach to revealing the cruxes of the narrative -- as evidenced by how necessary every line spoken is to the forward momentum of the story -- instead of relying on existing fan bases and pre-existing characters … or did they? My nerdy-sense had been tingling the entire time I watched this show, almost as if I was experiencing déjà vu, and for the life of me I couldn’t figure out why ... until I did!
There was much ado new about YouTube's annual Brandcast last Thursday night -- new space, new presentation approach and a new embrace of a growing way people see this video phenomenon. One element remains in place: a knack for offering among the most ingenious, star-powered entertainment of any annual Upfront or NewFront.