Alison Hillhouse is the Vice President of Insights Innovation at MTV, where she focuses exclusively on understanding the behaviors and psychological underpinnings of Millennials. She decodes everything from the intricacies of fandom culture to high school cliques to the creative ethos of the generation. The insights her team uncover help MTV fulfill its research imperative for ³radical audience intimacy.
Prior to MTV, Alison spent 12 years at advertising and public relations agencies such as JWT, crafting strategy and developing campaigns for brands such as Xbox360, Jose Cuervo and Huggies.
