Alison Provost is an entrepreneur and visionary in digital media, and a foremost expert in online video and YouTube marketing strategy. As the CEO of Touchstorm, her team produces, distributes and optimizes branded online editorial videos for some of the top global brands, including General Mills, Procter & Gamble and Sony. Provost has led three separate companies as CEO and has held such varied positions as concert promoter with Nederlander Organization to TV news producer for NBC. She has changed the way organizations and brands develop, broadcast, measure and promote digital content across various channels. Provost is a frequent speaker, contributing writer and advocate for breast cancer awareness, and holds a bachelor’s degree in journalism from the University of Maryland.