April Weeks is Chief Investment and Media Officer at Basis Technologies, a global provider of programmatic advertising and media automation solutions. She is an experienced executive partnering with Fortune 1000 brands to develop and execute omnichannel media strategies and investments. She leads a high-performing team of 350+ professionals to assemble holistic solutions combining advertising technology, subject matter expertise, and activation proficiency across the media landscape including audio, CTV and OTT, partner marketing, programmatic, search, and social. As a change-management leader, April has successfully navigated the evolving media landscape, leveraging technology and emerging trends to lead Basis' convergence of specialized capabilities, expertise, and knowledge into one integrated team.
April has developed and executed multiple strategic initiatives resulting in revenue growth, increased client satisfaction, and employee retention. She's been cited in industry outlets such as, AdWeek, eMarketer, and MediaPost and has served in roles at IPG and Omnicom agencies.
