Burcu Agma is Vice President, Planning & Analytics for Performics. Burcu is an analytical and strategic consultant specializing in uncovering consumer needs behind digital interactions and converting that intent into revenue. She partners with CEOs, executives and entrepreneurs who are seeking to go beyond and uncover hidden insights to make smarter breakthroughs in the marketplace. With her current role, her mission and dream is to scale Intent-Based Marketing and learnings from the Intent Lab research unit globally across the Publicis Groupe.
