Dara St. Louis is a leader within our Consumer & Restaurant Insights practice and has been helping businesses succeed in the marketplace for the past 18 years. Her strong background in consumer products and services includes a specialized focus on the interconnected consumer, shopper and the food service sector. This background provides Dara with a rich knowledge of consumer behavior and attitudes, consumer trends, and the evolving omni-channel environment. Particular areas of expertise include global insight communities, brand / banner positioning and equity, consumer segmentation, motivations and drivers, and new initiative assessment. On the technical side, Dara has extensive experience in research design and methodologies, including Insight Communities, Voice of Market programs and the application of advanced analytical techniques to business issues.