David Hohman joined Nielsen July 22, 2013 as EVP, Global Managing Director for the Agency business. David joins us from McCann Worldgroup/MRM, where he was most recently EVP, Global Performance Director. Dave brings more than 20 years of experience to Nielsen. A Six Sigma Black Belt, he has specific expertise deploying advanced analytics solutions which optimize the effectiveness and profitability of multichannel marketing initiatives. Prior to joining Nielsen, Dave led multiple client engagements across the IPG network of agencies. His client experience spans the retail, automotive, government, technology, telecommunications, healthcare and financial services verticals.
