Doug Hyde is the Senior Director of National and Local Insights for CUMULUS MEDIA and Westwood One. In this role, Doug works with brands, marketers, and agencies alike to maximize their advertising effectiveness and understand their customers. Previously, Doug has held various research and insights positions with iHeartMedia, Univision Radio, and CBS Radio, where he has provided data-driven support to local advertisers and nationwide brands alike.
Westwood One is an AM/FM radio industry leader in attribution measurement. The company conducted the first-ever personal care sales lift study for a radio campaign with Nielsen Catalina Solutions. Westwood One launched a data management platform with the Nielsen Marketing Cloud and introduced the first ROI Guarantee for the audio industry.