Based in New York, Ed leads a group of creative-agency-bred Account Planners at PHD, whose client roster includes TRUTH, Discovery Channel, HBO, Havaianas, TLC, and Hyatt. He joined PHD from NORTH, an agency he co-founded, where he led all strategy and research efforts.
Previously, as Director of Account Planning for R&R Partners, Ed authored creative strategies for the "What Happens Here, Stays Here" and "Alibi" campaigns on behalf of the Las Vegas Convention and Visitors Authority. While at R&R, he also led strategy efforts for several brands within the Harrah's and MGM / Mirage / Mandalay resort portfolios.
Prior to joining R&R, Ed worked on the development of media content via Applied Research & Consulting LLC including "Behind the Music" for VH-1 and several video game properties for Activision. Ed began his career at Leo Burnett in Chicago.
Ed earned a B.A. with honors in psychology and philosophy at Amherst College and has done graduate work in cognitive science. In 1998 he presented his article "On the Circularity of Thought-Based, Metacognitive Theories of Consciousness," to the American Philosophical Association in Washington, D.C., and has also presented papers on applied research in the US, Europe and Asia.
Read all Ed’s MediaBizBloggers commentaries at PHD Perspectives.
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