Greg Licciardi recently published a top selling book, Holy Grail of Marketing, How to optimize for marketing success using AI and beyond - www.holygrailofmarketing.com. Licciardi has been an Adjunct Professor of Marketing at Fordham and Seton Hall universities for the past ten years. As Vice President of Sponsorships and Partner Programs at the ANA, Association of National Advertisers, he consults with leading brands on how to elevate their marketing campaigns using the ANA's vast resources and events.
