Jeni Neiswonger is Vice President of the Data Excellence and Privacy Practice at the ANA, where she leads -- and is the driving force behind -- some of marketing’s most respected benchmarks, including Impact Pulse (formerly the Response Rate Report) and the CMO’s Guide to Programmatic Transparency. She also spearheads the ANA’s Masters of Data Conference and B2B Data Excellence Committee, convening senior marketers and data leaders to advance analytics, innovation, and business growth. A trusted partner to top brands and agencies, Jeni delivers insights that shape the industry’s approach to performance-driven, data-led marketing.
