Larry Novenstern is a media expert with a sports marketing background. As a strategic thinker and problem solver, he has created ground breaking positions for such Fortune 500 brands as Visa, Pepsi, Pizza Hut, Revlon, T-Mobile, and memorable events like the VISA NFL Halftime on FOX which has run since 1997. His recent stints in sales at both Tennis Channel and now with MyersBizNet have benefited from a career spent primarily on the agency side, including a 16-year tenure at BBDO.
