As president & CEO for Viamedia, Mark is responsible for more than 1.2 million 15 and 30-second linear TV spots each day on behalf of 10,000 advertisers, and its subsidiary placemedia, the sell-side programmatic TV platform, handles more than 30 billion impressions monthly across 210 DMAs on 100 TV networks. Simply put, Mark is at the front end of all ad trends.
