MaryLee Sachs is the CEO/CMO of Changing MO LLC, her consultancy founded on the basis of the book she launched last year: The Changing MO of the CMO, How the Convergence of Brand and Reputation is Affecting Marketers. The book is available on Amazon and Barnes & Noble, and she's currently writing her second book: The Next CMO - The First 90 Days and Beyond. Previously, she was US chair and worldwide director of consumer marketing at WPP firm Hill & Knowlton before its rebranding.