Michael Zimbalist is Chief Marketing Officer of Simulmedia, a marketing technology company that uses software and science to find specific audiences on linear TV, reach those audiences with the right frequency, and prove that the advertising delivered results. Mr. Zimbalist joined Simulmedia after 10 years at the New York Times Company where he was most recently Senior Vice President Advertising Products and Research and Development.  Prior to the New York Times, Mr. Zimbalist co-founded the Online Publishers Association, now known as Digital Content Next. You can reach him at mz@simulmedia.com