Nick Williams is Director Gaming Insights for Ipsos OTX MediaCT. He joined OTX in 2008 to lead the development and launch of GamePlan Insights, an innovative tracking product that combines behavioral and attitudinal metrics with a comprehensive suite of integrated data sources to forecast the lifecycle of a videogame. Prior to this, Nick was a founding member and lead analyst for IGN Entertainment's business intelligence tool, GamerMetrics.
Nick’s insights, from extensive monitoring, analyzing and reporting the evolving trends of the videogame business, have helped industry professionals compete and grow their businesses. Nick has authored over 30 research reports on the video game industry with his analysis featured in AdAge, Forbes, USA Today and on MSNBC. Hardly all work and no play, Nick is an avid and formidable gamer himself.