Paul Williams is Product and Sales Strategy Lead, Publicis Commerce. A digital marketing leader and consultant with over 17 years of experience, he has successfully filled several leadership roles to expand practice areas, accelerate client growth and direct product ideation/creation.
His responsibilities over the years have included developing solutions for current and prospective clients across performance media, commerce, content marketing, SEO, CRO, data-driven testing and website development. He has steered a peerless performance content team that partnered with the biggest blue chip companies across technology, CPG, insurance, health and hospitality, and managed new business development. He leads senior client integration and activation and spearheads solutions development through local and global operating models.
Paul currently resides in St. Paul, MN, collaborating with Publicis Commerce teammates domestically and globally to achieve innovation in commerce solutions, including retail media, ecommerce content and creative, and connecting/building smarter, holistic technology stacks. He continues to drive growth and efficiencies for clients across maturing metrics and business goals, while also threading through best practices for commerce’s impact in the ever-evolving arenas of planet sustainability.
