Pete Crofut is Vice President, Business Development – Agencies & Brands at Wurl, which leads the Connected TV industry in helping content publishers and streamers reach millions of viewers worldwide. In his role, Pete oversees Wurl’s agency and brand advertiser partnerships, helping clients grow brand loyalty and reach new audiences on CTV. As Google's former Chief Business Strategist, Google Marketing Platforms, he partnered with the company's largest customers to enable their digital transformations, helping to drive more than $1 billion in incremental revenue on an annual basis. He also served as Director of Partnerships for other major advertising and technology companies prior to Wurl, including InfoTrust and Adswerve. Peter currently resides in Portland, Oregon. In his free time, he likes to spend time traveling, skiing, and golfing with his family.
