Rachel Glasser is the Director of Digital Privacy and Partner Activation at GroupM. A key area of focus for Rachel is data use for online behavioral advertising and compliance with relevant privacy laws and self-regulatory guidelines. In this role, Rachel places a heavy emphasis on data privacy education and providing guidance and recommendations to clients so that they can utilize data in a privacy compliant and consumer friendly manner. She is also tasked with the activation of key technology partnerships within Digital Operations, and works to ensure those partners are performing in a privacy compliant way. As the landscape continues to evolve in the world of data privacy and security, Rachel helps account teams and clients across all of the GroupM agencies understand the potential impact that may result from these changes and how clients can adapt.
With over 10 years of experience in digital media managing paid search and social media campaigns, Rachel previously worked on the agency side managing media for clients, most recently with MEC. Rachel has a Bachelor of Arts in politics from Brandeis University and a Juris Doctor from Brooklyn Law School where she attended law school part time while working at MEC and focused a portion of her studies on information privacy and the law. During law school, Rachel has worked with the Office of the Attorney General of the State of New York as an intern in their Internet Bureau, Nielsen, and with the ESRB, a Safe Harbor and self-regulatory body ensuring responsible web and mobile privacy practices. She is admitted to the New York and New Jersey State Bars and although Rachel is a licensed attorney, she does not serve as counsel for GroupM.
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels