Rachel Glasser is the Director of Digital Privacy and Partner Activation at GroupM. A key area of focus for Rachel is data use for online behavioral advertising and compliance with relevant privacy laws and self-regulatory guidelines. In this role, Rachel places a heavy emphasis on data privacy education and providing guidance and recommendations to clients so that they can utilize data in a privacy compliant and consumer friendly manner. She is also tasked with the activation of key technology partnerships within Digital Operations, and works to ensure those partners are performing in a privacy compliant way. As the landscape continues to evolve in the world of data privacy and security, Rachel helps account teams and clients across all of the GroupM agencies understand the potential impact that may result from these changes and how clients can adapt.
With over 10 years of experience in digital media managing paid search and social media campaigns, Rachel previously worked on the agency side managing media for clients, most recently with MEC. Rachel has a Bachelor of Arts in politics from Brandeis University and a Juris Doctor from Brooklyn Law School where she attended law school part time while working at MEC and focused a portion of her studies on information privacy and the law. During law school, Rachel has worked with the Office of the Attorney General of the State of New York as an intern in their Internet Bureau, Nielsen, and with the ESRB, a Safe Harbor and self-regulatory body ensuring responsible web and mobile privacy practices. She is admitted to the New York and New Jersey State Bars and although Rachel is a licensed attorney, she does not serve as counsel for GroupM.