Rick Bruner is CEO of Central Control, a firm that helps marketers improve ROI analysis with high-quality advertising experiments. He is also Vice Chair for the US of I-COM, a global forum for marketing science. Rick is an expert in the field of measuring the impact of advertising. He has managed product/research teams at DoubleClick, Google, Marketing Evolution and Viant. He is the founder the influential Research Wonks forum for media analytics professionals. A former Ad Age reporter and book author ("Net Results" and "Net Results.2") from way back, he is also a past recipient of the Advertising Research Foundation's "David Ogilvy Award," among other distinctions. He lives with his family in Brooklyn.