Based in Toronto, Sara Cappe is the Managing Director of the Public Affairs practice at Maru/Matchbox. She leads a versatile team of consultants who are all passionate about utilizing technology and innovative research solutions to deliver impactful outcomes in each sector. With extensive consultative and research experience, Sara has built lasting client partnerships and thought leadership to establish Public Affairs as a dynamic vertical leveraging the voice of the stakeholder to help clients build their brands.

Sara joined Maru/Matchbox through the acquisition of Vision Critical’s Research & Consulting business where she has helped grow the Public Affairs team since 2009. Sara was a leading expert providing strategic guidance to clients in the not-for-profit, education, government and utility sectors, with a focus on branding, engagement, corporate reputation and social responsibility, loyalty and new product development. With a focus on consulting clients to navigate acquisition and retention dynamics to grow, Sara has focused on developing a client-centric, agile, outcomes oriented team.

Sara has an Hon BA from the University of Toronto in Peace and Conflict Studies and an MSc in Comparative Politics from the London School of Economics and Political Science. She is an avid “political junkie” and brings her enthusiasm for understanding the voice of the stakeholder to all aspects of the practice.