Head of Digital, Global
Scott Sorokin is a results-driven senior marketing executive with a unique combination of operational and creative experience. Scott is widely recognized as a pioneer and catalyst for aligning digital marketing with traditional and .com businesses to drive growth and connect every touch point and media channel while activating a brand’s involvement in consumers’ lives.
Prior to joining Mindshare in 2009, Scott was President of Carat and Carat Fusion, where he was responsible for the growth of digital practices and the development of integrated marketing solutions across complex, cross-platform marketing programs. He also led an agency reorganization that bridged the gap between digital and traditional services and helped enable Carat to provide integrated communications strategy, planning, and activation across all consumer touch points. Clients Scott worked with at Carat include Adidas, Alberto-Culver, AOL, Motorola, New Line Cinema, Papa John’s Pizza, Pfizer, Philips Electronics, P&G, Hyundai/Kia, RadioShack, Wachovia and Revlon.
Prior to the advent of the digital marketplace, Scott distinguished himself as both a Executive Creative Director in Television and Print Advertising, creating numerous advertising and marketing solutions for a wide range of clients such as Coca-Cola, Braun, Prudential, Gillette, Hasbro and IBM. He has received numerous industry honors from The One Show, Clio, NY Art Director’s Club, Communications Arts and Mobius, New York Addys, Creative Arts, Creativity, Cannes Cyber Lion, Canne Media Lion, Casie, International Advertising Festival, Mobius, Print, Telly, Webby, OMMA All Star Award.
Scott serves on the Effie’s, Cresta and AAAA Digital Marketing, Digital Video Innovation and Media Research Committees.