Surendiran Dhayala Rajan is Senior Director, Advertising Product Media Lab at DIRECTV Advertising. Surendiran is a product leader with 20 years of cross-domain expertise in Media, Advertising, Technology, and Consulting. He has a proven track record of driving revenue growth, value creation and delivering innovative Digital advertising solutions. Surendiran currently leads the Advertisement Center of Excellence (COE), ensuring industry-leading enablement and Quality of service for DIRECTV Advertising.
