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On Marketing Innovation

Kathy Newberger was most recently Vice President of Sales and Client Strategy at Standard Media Index.  Her background includes stints in national and local media sales and sales management at Cablevision and what seems to her to have been every traditional MVPD, and her "claim to fame" is having served on the launch team for Mad Men when she worked on the distribution team at AMC.  She is passionate about making connections between people she knows, advanced advertising products including addressable TV, and improvisation as a business tool.

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