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Sports Unbundled

For decades sports has been the most prominent cultural platform with the power to engage audiences of all types. In 2021, 95 of the top 100 television programs were sports events. With increasing digital engagement, the emergence of sports wagering and other technological advances, the approach to this platform by fans, brands, communities, governments and investors is changing rapidly every day. This space will examine how these stakeholders use sports to sell a product, convey a message, alter a perception, change a preference or simply just be there when memories are formed.

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