Rob is the Founder and President of Iron Horse Marketing, a boutique sports marketing consultancy focused on launching new ventures, partnership marketing and strategic development. A veteran sports, leisure and experiential marketing executive, Rob has created new profit centers, distribution channels and branding platforms for a variety of organizations including start-ups, pro-sports leagues and multi-billion dollar corporations. Examples include the founding of the first National Basketball Association online store and a nationally televised PGA TOUR tournament and experiential marketing platform. In addition to Iron Horse Marketing, Rob is a member of the faculty at The Wharton School, University of Pennsylvania where he teaches undergraduate and MBA-level sports management classes and oversees student consulting projects in this area of expertise.
Prior to reigniting Iron Horse Marketing in 2017, Rob's pedigree includes experience at the NBA, IMG, Bank One, Dale & Thomas Popcorn and Diamond Resorts International. He is a graduate of Boston College and earned an MBA from The Wharton School at the University of Pennsylvania. He lives in Northern NJ with his wife and two sons.
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