SeeHer is a leading global movement to eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer’s coalition of industry leaders is increasing the representation and accurate portrayal of women and girls. To help members benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® proves that content accurately portraying women and girls dramatically increases purchase intent and brand reputation. Winning the prestigious ESOMAR Research Effectiveness Award, GEM® is the global measurement standard. The movement includes verticals in sports (SeeHer In Sports), music (SeeHer Hear Her) and health (SeeHer Health).Visit SeeHer.com to learn more.
SeeHer is a leading global movement to eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer’s coalition of industry leaders is increasing the representation and accurate portrayal of women and girls. To help members benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® proves that content accurately portraying women and girls dramatically increases purchase intent and brand reputation. Winning the prestigious ESOMAR Research Effectiveness Award, GEM® is the global measurement standard. The movement includes verticals in sports (SeeHer In Sports), music (SeeHer Hear Her) and health (SeeHer Health).Visit SeeHer.com to learn more.
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Janet is the writer of magazine articles, books and severa…
