It's a new year, they tell me, so let's look at several conundrums that cryptoassets will face in 2018. Here they are: 1) how important is branding in the "crypto"? 2) utility tokens -- digital copper? 3) which tokens can store value? 4) is the forking risk to value overstated? 5) does the eventual coin "crash" have a hidden cushion? 6) are the risks from an SEC dragnet overstated? and 7) should 2018 ICOs sell at 2017 prices?