We are She Runs It. An organization paving the way for women to lead at every level in marketing and media.
We have been invested in women’s achievement for more than a hundred years. We even taught advertising classes for women back when women were excluded from university courses.
At the time, we were known as Advertising Women of New York, or AWNY. Recently, we changed our name to She Runs It. Over the last hundred years, we have grown to be more than advertising, and more than New York. Even more than women. We’re proud of everyone, including the many men, who join us.
More than anything, however, we changed our name to reflect a sharper focus. When we started, we wanted to give more women a seat at the table. Now, we want to see more women at the head of the table. Now, our focus is women as leaders.
And women are proven leaders. They make their organizations profitable, socially responsible and innovative. Which benefits everyone. That’s why we bring together everyone who wants to help build the world we want to live in. Where she runs her project, she runs her team, she runs her life, she runs the department, she runs the business, and, yes Beyoncé, she runs the world.
Earlier this month Ad Age and She Runs It honored the Women to Watch class of 2018 -- proven thought leaders and catalysts in the transformation of media, marketing and advertising. These visionaries have honed their voices to embrace leadership that shapes culture, empowers storytelling, encourages risk taking and ensures team building. They are role models, uniquely influential in their abilities to concurrently drive business results and social progress.
It’s not often that you leave an event as inspired by the audience as the A-list line-up of speakers who are leaders on the front lines of the industry. Yet, that was my experience at the Multicultural Alliance Bootcamp produced by SheRunsIt. It was designed as a safe space to welcome multicultural women to marketing and media, an industry that has failed to attract and retain diverse talent. The venue was packed, primarily with Millennial women of color. It was clearly the first time many had seen themselves as a majority in a business setting and they were emotional. Even some of the seasoned panelists had watery eyes as the community was united by highly personal stories of courage and optimism.