When viewers were raptly watching the Super Bowl's many thrills a few weeks ago, TV stations in the Detroit market were getting an extra "wow" factor that the general public couldn't see. Equipment was lighting up with data showing how many homes were using advanced TV sets that could pick up ATSC 3.0 transmission signals -- the technology that can provide advertisers on traditional TV stations with ad targeting, dynamic ad insertion and attribution.
The Promise and Perils of NextGen TV Advertising and ATSC 3.0
