The Myers Report is the media industry’s most influential B2B research report and strategic guide for senior media, agency and marketer executives. We share exclusive market insights on marketplace economics, trend analyses, revenue-growth opportunities, and more. The Myers Report includes insights from our ongoing Surveys of Advertiser and Agency Decision-Makers and Influencers on Perceptions of Media Value and Organizational Performance. Our insights and data provide guidance for B2B content marketing, workforce education, sales organizational development and diversity recruitment and retention.
Methodology and Respondent Details: 2020 Survey of Advertiser and Agency Executives on Strengths, Weaknesses, Obstacles and Opportunities for 80 Sales Organizations