For years, Univision's New York Upfront event, staged inside Broadway theaters, was one of the season's showstoppers. Razzle-dazzle production values mixed well with executive and on-air talent appearances, a fun attitude (even with the requisite ad sales pitch) and knockout closing musical performance from the likes of Shakira or Marc Anthony. This time around, the Spanish-language media colossus subdued the dazzle, while giving more time over to new initiatives, including mega-content venture Prende TV.
Univision's Upfront: Powerful Messaging About the Latino Marketplace
![Univision's Upfront: Powerful Messaging About the Latino Marketplace](/media/articles/Donna-Speciale-at-Univision-Upfront-2021.jpg.550x380_q85_box-0%2C55%2C640%2C499_crop.jpg.webp)