Whitepapers list

Behind the Scenes at the U.S. Upfronts: Canary in the Coal Mine

The traditional U.S. network television Upfront marketplace, when more than $80 billion is invested, has been expanded to include leading digital video media, including Walmart's expanded Vudu presence and the first-time entry of Target Media Network.
$95.00 Buy

Influencer Marketing White Paper

Strategic Insights in an Age of Disruption -- As the value of traditional marketing and advertising resources erode, our members explore non-traditional solutions and challenge the status quo. Together, they share ideas that reduce risk and optimize opportunities for successful marketing, media partnerships, data and analytics advances, innovation, customer engagement and commerce.
$95.00 Buy

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020

The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email
$4,950.00 Buy