Behind the Scenes at the U.S. Upfronts: Canary in the Coal Mine
The traditional U.S. network television Upfront marketplace, when more than $80 billion is invested, has been expanded to include leading digital video media, including Walmart's expanded Vudu presence and the first-time entry of Target Media Network.
Publish Date 08/21/2019
File Size 6.9 MBCopy Link
Influencer Marketing White Paper
Strategic Insights in an Age of Disruption -- As the value of traditional marketing and advertising resources erode, our members explore non-traditional solutions and challenge the status quo. Together, they share ideas that reduce risk and optimize opportunities for successful marketing, media partnerships, data and analytics advances, innovation, customer engagement and commerce.
Publish Date 06/04/2019
File Size 24.0 MBCopy Link
Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email firstname.lastname@example.org.
Publish Date 02/20/2018
File Size 6.2 MBCopy Link