Whitepapers

Whitepapers list

The Future of Media: an Epic Battle

Download the full PDF version of The Future of Media, An Epic Battle by Laura Martin and Dan Medina of Needham & Co. here. It is available MediaVillage subscribers. Enter your password or register at the site.

Publish Date 01/22/2018

File Size 3.4 MB

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Group M’s “State of Video” Report.

Download Now: Group M’s first “State of Video” Report.

Publish Date 11/14/2017

File Size 2.1 MB

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Advancing Diversity Underwriting

Download your underwriting form

Publish Date 10/10/2017

File Size 93.5 KB

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Advancing Diversity Honors Event

Download the details

Publish Date 05/18/2018

File Size 895.4 KB

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4th Annual 1st Five Summer Intern Experience Overview

Download the 4th Annual 1st Five Summer Intern Experience Overview

Publish Date 08/17/2017

File Size 1.4 MB

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1stFive Experience Overview

Download the 1stFive Experience Overview.

Publish Date 08/11/2017

File Size 1.4 MB

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RITZ Tasty Sales Impact

Download the Full Case Study.

Publish Date 07/27/2017

File Size 1.4 MB

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State of Digital Media 2017

State of Digital Media 2017 from LUMA Partners

Publish Date 06/06/2017

File Size 7.6 MB

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Blockchain Technology's Impact on Media Buying and Selling-whitepaper

Blockchain Technology's Impact on Media Buying and Selling by Jack Myers

Publish Date 01/24/2017

File Size 352.2 KB

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Commentaries from 2002 and 2003

Read Jack's original commentaries from 7/24/02 and 7/27/03

Publish Date 02/15/2011

File Size 212.3 KB

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A Short History of the Upfront By Erwin Ephron

The late Erwin Ephron, a true industry legend and giant, wrote "A Short History of the Upfront" in 2003. Download it here.

Publish Date 03/06/2017

File Size 209.8 KB

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Infograph from COMvergence

Infograph from COMvergence showing the main highlights of 2016 (related to the media agency organizations of the big six holdings).

Publish Date 02/28/2017

File Size 1.5 MB

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Current Legends & Leaders

Publish Date 04/19/2016

File Size 50.1 KB

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Interaction 2017 from GroupM

Download GroupM's Interaction 2017 report published every year. It is an overview of the state of digital marketing and its implications for advertisers.

Publish Date 02/06/2017

File Size 9.7 MB

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ANA E-Commerce Survey Report

New ANA Study Shows Digital Transactions Driving Incremental Sales

Publish Date 02/01/2017

File Size 1.1 MB

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Blockchain Technology's Impact on Media Buying and Selling-whitepaper

An exclusive whitepaper from Jack Myers TomorrowToday is available for download to employees at all MyersBizNet paid client/member companies. In this report we explore why, when and how Blockchain Technology will impact the media buying and selling business.

Publish Date 01/24/2017

File Size 352.2 KB

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People-based Marketing: How a Change in Planning & Buying Protocols Can Maximize the Value of Your Media Investment

The idea of people-based marketing as is as simple as it is powerful; it's the ability to target particular ads to specific individuals, based on their unique behaviors, demographics and brand relationships.

Publish Date 12/20/2016

File Size 583.5 KB

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Nielsen Total Audience Report Q2.2016

Download the new Total Audience Report from Nielsen.

Publish Date 09/26/2016

File Size 862.2 KB

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Cord Cutting - What's Really Going On

Download NCC's whitepaper Cord Cutting - What's Really Going On

Publish Date 09/27/2016

File Size 284.5 KB

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State of the Media Audio Today

Download Nielsen's new report: State of the Media Audio Today

Publish Date 09/21/2016

File Size 434.9 KB

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Future of TV - Needham & Co.

Click to download a free whitepaper from Needham & Company's Laura Martin, analyzing the current state of technology, consumer adoption, and economics in the TV ecosystem

Publish Date 09/19/2016

File Size 2.4 MB

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Today's Auto Shoppers

Today's Auto Shoppers: How they Research and why trust is so essential in winning them over

Publish Date 06/27/2016

File Size 5.5 MB

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SMI-ARF presentation 2016

SMI - ARF presentation 2016

Publish Date 06/23/2016

File Size 666.9 KB

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NCC Media Targeting Hispanic Consumers on Every Screen and Top 20 Hispanic Market Profiles

Publish Date 06/10/2016

File Size 6.6 MB

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Evolution of a Market – Impressions to People

Publish Date 06/06/2016

File Size 93.0 KB

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Developing an Effective PMP Strategy

"Developing an Effective PMP Strategy", part two of Sonobi's three-part whitepaper outlining best practices for true people-based marketing, examines key considerations when implementing or revamping your PMP strategy.

Publish Date 05/24/2016

File Size 199.1 KB

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Evolutions of a Market – Impressions to People (Part 1)

Publish Date 05/10/2016

File Size 225.8 KB

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Top 20 Competitive Rankings Report

Publish Date 04/04/2016

File Size 1.8 MB

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Jack Myers TomorrowToday Hispanic Media 2016 Data and Long-Term Forecast

Publish Date 03/21/2016

File Size 344.8 KB

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MyersBizNet 2015 - 2020 Hispanic Long-Term Advertising Spending Forecast

Publish Date 03/21/2016

File Size 344.8 KB

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2016-2020 MyerBizNet Spending Forecast

2016-2020 forecast

Publish Date 03/07/2016

File Size 478.6 KB

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2015-2020 MyersBizNet Forecast Digital Advertising and Legacy Media

Publish Date 03/14/2016

File Size 519.6 KB

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2015-2020 MyersBizNet Forecast Digital Advertising and Legacay Media

2015-2020 MyersBizNet Forecast Digital Advertising and Legacy Media

Publish Date 03/14/2016

File Size 519.6 KB

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Five Future Looking Trends

Five future trends

Publish Date 10/26/2015

File Size 4.6 MB

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Path to Purchase

A+E Path to Purchase

Publish Date 07/15/2015

File Size 262.6 KB

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Post Holiday Blues

A+E Post Holiday Blues

Publish Date 12/15/2014

File Size 471.6 KB

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Video Everywhere

A+E Video Everywhere

Publish Date 02/15/2015

File Size 394.8 KB

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Final MyersBizNet TomorrowToday 2000-2020 Annual Ad Spending Data and Forecast 2015a

MyersBizNet TomorrowToday Official Marketing/Advertising Spending Data & Forecasts 2000-2020

Publish Date 12/29/2014

File Size 1.2 MB

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A+E Anticipating What's Next

A+E Networks has published a detailed white paper providing insights on the many implications and opportunities for marketers across the IoT ecosystem.

Publish Date 12/07/2015

File Size 1.8 MB

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2015-16 MyersBizNet Upfront Final

2015/2016 Upfront Spending

Publish Date 09/22/2015

File Size 222.6 KB

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