Jack Myers Leadership Conversations and Industry Renewal Fund
To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
Download the full PDF version of The Future of Media, An Epic Battle by Laura Martin and Dan Medina of Needham & Co. here. It is available MediaVillage subscribers. Enter your password or register at the site.
Blockchain Technology's Impact on Media Buying and Selling-whitepaper
An exclusive whitepaper from Jack Myers TomorrowToday is available for download to employees at all MyersBizNet paid client/member companies. In this report we explore why, when and how Blockchain Technology will impact the media buying and selling business.
People-based Marketing: How a Change in Planning & Buying Protocols Can Maximize the Value of Your Media Investment
The idea of people-based marketing as is as simple as it is powerful; it's the ability to target particular ads to specific individuals, based on their unique behaviors, demographics and brand relationships.
"Developing an Effective PMP Strategy", part two of Sonobi's three-part whitepaper outlining best practices for true people-based marketing, examines key considerations when implementing or revamping your PMP strategy.