0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform

NEW YORK Aug 24 2020PRNewswire Cadent the advanced TV platform company today announced a partnership with 0ptimus Analytics the data science and technology company allowing TV advertisers to activate against custom audience segments faster and more efficiently and get realtime insights into how campaigns are performingRealtime optimization of data segments is paramount to success for marketers allowing them to better connect with their most engaged audiences take advantage of the creative that resonates most and better orchestrate their crossscreen investments Because 0ptimus39s ondemand data creation and audience modeling technology allows segments to be built or updated within a matter of hours in response to realworld triggers marketers have more choice and fluidity with their campaigns and can adapt in real time to today39s constantly changing environment 0ptimus transforms ondemand insights on consumer behaviors attitudes perceptions activism causes trends current events and more from its verified optin panel into scaled bespoke audiences for activation in a matter of minutesThe scale and accuracy are made possible through an integration between Cadent39s advanced TV platform and 0ptimus Analytics39 verified matched sample data creation The integration connects Cadent39s Viewer Intelligence Graph directly to 0ptimus39 ondemand predictive modeling and audience scaling platform Together the systems enable brands to convert optin consumer data into modeled and scaled audiences with unparalleled flexibility speed precision and agility0ptimus39s portfolio of prebuilt bespoke consumer data segments are available through Cadent Advanced TV Platform Cadent and 0ptimus are powered by cookieless CCPA and GDPRcompliant technologyquotWith this partnership Cadent and 0ptimus aim to simplify and clarify identity for television advertisersquot said Tim Jenkins EVP Head of Audience ampamp Identity Solutions Cadent quotCadent39s Platform and 0ptimus39s data creation and modeling technology provide advertisers with unmatched speed and accuracy to target their relevant audiences across TV screensquotquotAdvertisers today require hyperresponsive technology and the ability to optimize campaigns on the flyquot said Katie Casavant President of 0ptimus Analytics quotWe39re thrilled to partner with Cadent and respond to the industry39s clear need for speed and more sophisticated accurate audience targeting capabilitiesquotAbout CadentCadent powers the evolution of TV advertising We provide marketers agencies operators and media owners with datadriven solutions for buying and selling TV advertising By connecting brands with national TV audiences across cable broadcast CTV and OTT Cadent39s technology improves efficiencies and boosts the results of linear addressable and crossscreen campaigns In the US Cadent39s national platform provides access to 100 million households For more information visit wwwcadenttv or follow CadentTVAbout 0ptimus Analytics0ptimus Analytics is a data science and technology company singularly focused on transforming datadriven insight on how people think feel and act into predictive models and peoplebased audiences for activation at scale Since its founding in 2013 0ptimus has been at the forefront of innovation developing connected data approaches to leveraging market research and insight data science predictive analytics and proprietary software platform solutions to identify the right people and the right messages to drive brand growth For more information please visit www0ptimuscomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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