1998 E-Commerce Report: A Wake-Up Call for the Age of AI-Driven Commerce

In 1998, The Myers Report published E-Commerce: The Electronic Marketing Future, co-written by Jack Myers and then–senior editor Joe Mandese. At the time, the internet was just beginning to transform commerce, and e-commerce sales in the United States were measured in millions, not trillions. Amazon was still primarily a bookseller, Dell was pioneering direct-to-consumer PC sales, and terms like “mass customization” and “disintermediation” were just entering the marketing vocabulary.