2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below

For detailed digital and legacy ad spending by media type scroll downDigital advertising spend will increase 24 to 545 billion in 2015 and will sustain average 21 annual growth through the end of the decade according to new economic data published by MyersBizNet TomorrowToday The total excludes search marketing which is projected to grow 80 this year to 246 billion The MyersBizNet total also excludes social marketingpromotional spending which is forecast to increase 35 in 2015 to 92 billion with average 24 annual growth through 2020 Including these two categories 2015 digital media and marketing investments will total 883 billionThe 545 digital advertising represents 30 of the total 1810 billion that MyersBizNet projects marketers will invest in total advertising in 2015 MyersBizNet forecasts total advertising growth of 21 in 2015 and 91 growth in 2016 driven primarily by political and Olympics spendingDigital advertising including search and social marketing represents 48 of the total advertising spend but only 15 of the total 5705 billion in marketers39 total communications investments which include shopper marketing trade promotion event and direct marketing Total legacy plus digital advertising represents 32 of all marketing communications investments MyersBizNet forecasts digital advertising excluding search and social marketing in 2020 will increase to 1375 billion representing 52 of the total 2635 billion marketers are projected to invest in advertising that year the first year that digital ad spend will outpace legacy media ad investmentsMyersBizNet TomorrowToday members can access detailed 20142020 annual economic data and forecasts for 52 media and marketing communications categories at wwwmyersbiznetcomeconomicforecasts or by emailing maryannjackmyerscomMyersBizNet TomorrowToday 2015 Advertising Spending ForecastMyersBizNet TomorrowToday 2015 Advertising Spending Forecast000000amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160CategoryLegacy Advertisingamp160Digital Advertisingamp160amp160Broadcast Network TV1632858amp1602403250CableSatellite Network TV2545408amp1601750300Local ampamp National Spot Broadcast TV19321123amp1601176120LocalRegional Cable TV466082amp160205200Broadcast Syndication203660amp160136120Cinema76835amp1601150Terrestrial Radio1393336amp1601527180Newspapers1633382amp1605842150Consumer Magazines1234468amp1602672240OutofHomePlaceBased amp160excl cinema and OOHV712418amp160779200Branded EntertainmentProduct Placement733840amp160amp160amp160Online Originated Video Content Advertisingamp160amp160amp1603688600Digital PlaceBased Video excl cinemaamp160amp160amp160102962InteractiveVOD ampamp Addressableamp160amp160amp160413800Internet Originated Audioamp160amp160amp1601646350Media Directed SocialPromotionNativeSponsorshipsamp160amp160amp16010218120Online Originated Display Banneramp160amp160amp160704760Mobile ampamp Apps incl Mobile Searchamp160amp160amp16011979720VideoGame AdvertisingVirtual Currencyamp160amp160amp1601990120Total12660052amp16054500242amp160amp160amp160amp160amp160amp160Total Legacy Digital Advertising Spend 2015amp160amp160181100amp160amp160amp160amp160Source MyersBizNet TomorrowToday 2015 Official MarketingAdvertising Spending Data and Forecasts 20142020amp160amp160amp160amp160amp160amp160amp160

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2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below

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Jack Myers

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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