22 Must-Have Books for Surviving the Media and Advertising Crisis of 2009

Share your comments and reading recommendations at JackMyerscomThe SPEED of Trust The One Thing That Changes EverythingBy Stephen MR CoveyFrom Publishers Weekly Trust is so integral to our relationships that we often take it for granted yet in an era marked by business scandals and a desire for accountability this book by leadership expert Covey is a welcome guide to nurturing trust in our professional and personal lives Drawing on anecdotes and business cases from his years as CEO of the Covey Leadership Center which was worth 160 million when he orchestrated its 1997 merger with Franklin Quest to form Franklin Covey the author effectively reminds us that there39s plenty of room for improvement on this virtue Following a touching foreword by father Stephen R Covey author of The 7 Habits of Highly Effective People and related books the junior Covey outlines 13 behaviors of trustinspiring leaders such as demonstrating respect creating transparency righting wrongs delivering results and practicing accountability Covey39s downtoearth approach and disarming personal stories go a long way to establish rapport with his reader though the book39s length and occasional lack of focus sometimes obscure its good adviceamp160Virtual Worlds Rewiring Your Emotional FutureBy Jack Myers quotVirtual Worlds Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymorequot Taran Rampersad wwwknowprosecom Virtual Worlds and social networks are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable This 122page easytoread book discusses the potential that Virtual Worlds and social networks have to dramatically alter the emotional code of the human race and also reviews the opportunities for individuals corporations advertising and media companies to build personal and corporate marketing campaigns in Virtual Worlds This first reader generated book not only will open the eyes of readers to this completely new world but in itself will become an immersive experience for readers that could keep them involved engaged and emotionally connected to a virtual world community experience for years aheadamp160Television Disrupted The Transition from Network to Networked TV 2nd EditionBy Shelly Palmer TELEVISION DISRUPTED THE TRANSITION FROM NETWORK TO NETWORKED TV 2nd EDITION BY SHELLY PALMER The president of the Emmy Awards in New York has updated his seminal book about how the technological transition is changing everything HOW TO PROSPER DURING TELEVISION S TECHNOLOGICAL TRANSITION What39s happening to the business of Television Television Disrupted The Transition from Network to Networked Television 2nd Edition will empower you to make informed business career and investment choices by giving insights into the technologies business rules and legal issues that are shaping the future You ll learn about broadband clouds mobile video video snacking Timeshifted and ondemand viewing file sharing advertising copyright laws paradigm shifts parlor tricks and much much more This is a book for media entertainment and telecommunications professionals who need an overview of the new competitive landscape TELEVISION DISRUPTED will explain TV for Telephone Execs Telephone for Cable TV Execs Internet for TV Cable Satellite ampamp Telephone Execs Mobile Devices for Everybodyamp160amp160The Shift AgeBy David Houle The Shift Age is about humanity39s new era As the Information Age gives way to the Shift Age we are entering a time of transformation and change that offers both great risk and incredible opportunity David Houle identifies and explains the dynamics and forces that already have reshaped and will continue to reshape our worlds for the next 20 yearsamp160amp160amp160amp160What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeeds By Rex Briggs ampamp Greg Stuart What Sticks is the one book that explains exactly how marketing and advertising works today Based on new insights from analysis of over 1 billion worth of advertising Decades ago it was okay to believe as retail magnate John Wanamaker did that quotHalf the money I spend on advertising is wasted the trouble is I don39t know which halfquot However today the stakes are much higher Marketing thought leaders Rex Briggs and Greg Stuart estimate that 112 billion in advertising spending in the US alone is wasted cutting deeply into company profits What Sticks uncovers bold new insights from the largestever global marketing research project among 30 Fortune 200 companies including Procter ampamp Gamble Johnson ampamp Johnson Kraft McDonalds Unilever Ford and others This is a comprehensive and solutionsoriented book that outlines how any marketer at any level can guarantee their advertising succeedsamp160amp160Call Me Ted By Ted Turner ampamp Bill Burke quotEarly to bed early to rise work like hell and advertisequot These words of fatherly advice helped shape Ted Turner39s remarkable life but they only begin to explain the colorful energetic and unique style that has made Ted into one of the most amazing personalities of our timeamp160amp160amp160amp160amp160The Man Who Owns the News Inside the Secret World of Rupert MurdochBy Michael Wolff The Man Who Owns the News offers an exclusive glimpse into a man who wields extraordinary power and influence in the media on a worldwide scaleand whose family is being groomed to carry his legacy into the futureamp160amp160amp160amp160amp160Mediapedia Creative Tools and Techniques for Camera Computer and BeyondBy Kit LaybournequotIn a world of customization and social networking Kit Laybourne defines a new preoccupation 39personal media39 This is a digital 39doityourself39 for all of us with a computer a camera and a desire to do morequot Paul Warwick Thompson director CooperHewitt National Design Museum Mediapedia is the first comprehensive but nontechnical handbook to show you how to harness the full creative power of the equipment you already own It is the ultimate desktop resource providing all the tools instruction and inspiration you need to get the most out of photos fonts Photoshop PowerPoint and illustration programs Praise for Kit Laybourne39s previous book The Animation Book quotI read one chapter and then went and made a little film with my sevenyearold son When he finally saw the thing moving and come to life he giggled for a solid half hour I love this bookquot Peter Hastings writerproducer of Animaniacs and Pinky and the Brain and creator of Disney39s One Saturday Morning amp160Reconnecting With Customers Building Brands ampamp Profits in The Relationship AgeBy Jack Myers As the Information Age evolves welcome to The Relationship Age where relationships come first the deal second In today39s global marketplace the irrevocable trend is away from commoditization and towards marketing and brandbased relationships Integration is an imperative Success demands we apply the new Three R39s Reconnecting Relevance and Results Written in 1998 this is Jack39s second book see Adbashing Surviving the Attacks on Advertising and it proves that we can prepare for the future if we have vision and are willing to take risks From the perspective of 2009 Reconnecting with Customers is a visionary set of guidelines that remains relevant even a decade later amp160amp160amp160Everything Bad is Good for YouBy Steven Johnson In his fourth book Everything Bad Is Good for You iconoclastic science writer Steven Johnson who used himself as a test subject for the latest neurological technology in his last book Mind Wide Open takes on one of the most widely held preconceptions of the postmodern worldthe belief that video games television shows and other forms of popular entertainment are detrimental to Americans39 cognitive and moral development Everything Good builds a case to the contrary that is engaging thorough and ultimately convincingamp160amp160amp160amp160Instinct Tapping Your Entrepreneurial DNA to Achieve Your Business Goalsby Thomas L Harrison ampamp Mary H Frakes Are some people naturally endowed with characteristics that lead to success Could success in business be the result of something in our DNA Is it possible to quotswitch onquot inherited personality traits that will help us succeed as entrepreneurs INSTINCT presents a radical new vision for achieving personal successbased on the belief that the behaviors and personalities that lead to success are profoundly influenced by cell biology evolution and genetics In this important and groundbreaking book Thomas L Harrison tells readers how to discover whether they have the good fortune of having inherited these genesand how to compensate if they haven39t The first book of its kind on the market INSTINCT is sure to revolutionize the business and science worlds for years to comeamp160amp160amp160amp160Tribes We Need You to Lead UsBy Seth Godin A tribe is any group of people large or small who are connected to one another a leader and an idea For millions of year humans have joined tribes be they religious ethnic political or even musical think of the Deadheads It39s our natureTribes will make you think really think about the opportunities for leading your fellow employees customers investors believers hobbyists readersamp8230It39s not easy but it is easier than you probably imagineamp160amp160amp160PrioritizeBy Joe Calhoon Bruce Jeffrey quotWhat a marvelous 39treasure trove39 of tested insights and techniques This synthesis is presented in readerfriendly bitesized chapters easy to digest and apply both in business and in life Well done Joe and Brucequotamp160amp160amp160amp160amp160amp160slideology The Art and Science of Creating Great Presentations By Nancy Duarte No matter where you are on the organizational ladder the odds are high that you39ve delivered a highstakes presentation to your peers your boss your customers or the general public Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis But unlike verbal skills effective visual expression is not easy natural or actively taught in schools or business training programs slideology fills that void amp160amp160amp160amp160The Lovemarks Effect Winning in the Consumer RevolutionBy Kevin Roberts In this followup book the people speakamp8212consumers owners and marketers show the impact of Lovemarks on their lives their businesses and their aspirations How consumers feel about youamp8212their emotional connection to youamp8212is what determines success now The Lovemarks Effect offers instruction and inspiration about creating emotional connections and winning in a consumerempowered futureamp160amp160amp160amp160Esquire The Handbook of Style A Man39s Guide to Looking Good By The Editors of Esquire MagazineUsing the same pragmatic highly illustrated approach as is used in their annual special magazine issue devoted to men39s style The Big Black Book and laced with Esquire39s trademark humor Esquire The Handbook of Style brings readers vital information on every aspect of a man39s wardrobe from suits and shirts to shoes and neckties to watches and other accessoriesamp160amp160amp160amp160amp160amp160Money and Power The History of BusinessBy Howard Means Many of us take for granted that each day we can go out and buy pretty much anything we want stop at Starbucks for coffee and go home to buy more stuff onlineif we have the cash that is How we got to this pointthe world of business so seamlessly woven into our everyday livesis the story of Howard Means39 engrossing fastpaced bookamp160amp160amp160amp160amp160The Gridlock Economy How Too Much Ownership Wrecks Markets Stops Innovation and Costs Lives By Michael Heller Heller39s book completely inverts the framework for some of the most important policy questions we face in the digital age His clear and beautifully crafted analysis is absolutely compelling and will fundamentally change the debate in core policy areasamp160amp160amp160amp160amp160Saving the World at Work What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a DifferenceBy Tim Sanders Why did Tim Sanders write this book He answers that question in the first chapter quotI want to recruit you and train you for the Responsibility Revolution I want to help you feel good about your company and grow more good within it I want to help you feel more fulfilled by your job by helping your company to see the value of giving back to the larger worldquotamp160amp160amp160amp160amp160The Brand Bubble The Looming Crisis in Brand Value and How to Avoid It By John Gerzema ampamp Edward LebarIn this book Gerzema and LeBar offer credible evidencedrawn from a detailed analysis of a decade39s worth of brand and financial data using YampampR39s Brand Asset Valuator BAV the largest database of brands in the worldthat business is riding on yet another bubble that is ready to bursta brand bubbleamp160amp160amp160amp160amp160How Disruption Brought Order The Story of a Winning Strategy in the World of AdvertisingBy JeanMarie Dru 39Quite simply and without a shadow of a doubt the best book about advertising ever written JeanMarie Dru the giant brain of our business of our time divulges the trade secrets of Disruption in full And the work is a treasure trove of brilliant examples and anecdotes every page you turn is an inspiration and a joy39 Donald Gunn Founder The Gunn Reportamp160amp160amp160amp160Media Rules Mastering Today39s Technology to Connect With and Keep Your Audience By Brian Reich ampamp Dan Solomon Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization Now they provide you with a framework for understanding this dynamic world amp160amp160amp160amp160Share your comments and reading recommendations at JackMyerscom

CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

22 Must-Have Books for Surviving the Media and Advertising Crisis of 2009

Author

Publish date

Channel

Jack Myers

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

More Videos:

CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

22 Must-Have Books for Surviving the Media and Advertising Crisis of 2009

Enjoying This Commentary? There's More to Love

Jack Myers

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

The payment was successful

Cookies