Who could have imagined several years ago that data would play such a pivotal role in our industry? Today those companies poised to succeed in the media ecosystem must have an understanding of data and how it can best be used to inform decisions. At the recent 4As StratFest, a panel moderated by Raig Adolfo, Chief Strategy Officer at 360i discussed the increasing role of data in a post-pandemic world. Panelists included Jennifer Clark, Brand Experience Practice Lead, dentsu; E.T Franklin, President, Global Strategy and Cultural Fluency, Spark Foundry, and Jonathan Ricard, Senior Vice President, Resonate.
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