Five Years, Nine Seasons, 43 Immediate Family Members, 14 Sponsors: UPtv's "Bringing Up Bates" Keeps Growing Bigger

The show is pure family entertainment fans and advertisers have responded enthusiastically At a time when consumers are bombarded by negative headlines and celebrity scandals the show offers refuge with its positive stories notes Lisa Fischer executive vice president of national advertising sales for UPtv and AspirequotThere is a lot of dark programming out there The Bates stay true to who they are and the love comes across the screen The show is fun relatable and authentic The parents Gil and Kelly keep their family close and they focus on love and relationshipsquot Fischer says quotThe positive entertainment the family39s various life stages and the fan following create a halo effect for advertisersquotWith a hit show on its hands Fischer says the network has more interest from advertisers than the show can accommodateThis season 11 advertisers are returning to the show and they39re joined by three new sponsors They represent a broad range of categories including food insurance retail and telecommunications quotFor advertisers trust and brand safety are very important and the Bates bring that trustquot Fischer says quotYou know what you39ll get when you39re watchingquotTo engage fans outside of traditional spots UPtv works closely with select bluechip advertisers ensuring organic integrations and custom sponsored content across multiple screensThe show has an unusual ability to gather families for coviewing notes executive producer Matthew Hightower From toddlers to grandparents Bates family members mirror a broad range of demographics and inspire storylines that appeal to different ages quotThis is a program you can watch weekly with the entire family and you know everyone can engage they39ll find it entertaining they39ll laugh and probably cryquot Hightower saysAs the show grows the Bates have become more and more wellknown They39ve been featured multiple times in celebrity magazines social media and blogs even People magazine devotes a page on its site to the family Crossing into the quotcultural zeitgeistquot helps elevate UPtv39s profile and its advertisers39 Fischer points out quotWe39ve had a lot of traction because of the appeal of the Bates family in popular culturequot she saysTo keep things fresh Hightower and his team find rich material in the family39s adventures jobs and relationships This season will follow several of the sisters who have joined forces to open a clothing boutique Bates Sisters Boutique and now juggle the new business with the help of their families Several of the children are in new relationships Newly married Josie and Kelton welcome their first child while Erin and Chad are making room for baby number fourquotPeople love watching their journeysquot Hightower says quotThey venture into new things and threads come out It makes it relatable and excitingquotTo expand the show39s reach UPtv activates its digital and social channels Each week before a new episode debuts the family hosts a Facebook Live at 845 pm ET that leads into the showThis season the Bates will continue its popular web series Bates Around the World The family will taste test nine kinds of cheese and try to guess where they are from Other webisodes were about baby food and cakesAs you can imagine a lot has changed in the family in the past five years The show39s original open captures all the personality and energy of this big Bates family with all 21 of them jumping on a trampoline in turn The new season will also include a brand new show open that recreates that trampoline scene The network released a preview of the new open and Fischer says fans and the media love seeing the updateOver eight seasons viewers have enjoyed watching the Bates Family grow up Bringing Up Bates 8th season on UPtv ranked as one of its bestquotAdvertisers want to reach consumers who are going through various life stagesquot says Fischer quotBringing Up Bates delivers this with a lot of love and laughterquotDon39t stop now Stay in the know on everything uplifting and entertaining at UPtv and Aspire with more from UPtvAspire InSitesClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Five Years, Nine Seasons, 43 Immediate Family Members, 14 Sponsors: UPtv's "Bringing Up Bates" Keeps Growing Bigger

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Alli Romano

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Five Years, Nine Seasons, 43 Immediate Family Members, 14 Sponsors: UPtv's "Bringing Up Bates" Keeps Growing Bigger

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