Copa América Centenario Will Be the Biggest Sporting Event of 2016

Today we welcome Univision to our MediaBizBloggers family1 Once in a lifetimeCopa Amamp233rica Centenario isnamp8217t your every day every twoyear or even every fouryear tournament amp160itamp8217s 100 years in the making Thatamp8217s right amp8230 the first Copa Amamp233rica typically just a South American competition was in 1916 so CONMEBOL decided to celebrate its centennial in a big way In addition to their 10 national teams theyamp8217ve invited six teams from neighbor federation CONCACAF to compete in a joint tournament2 First ever Champion of the AmericasNever before have the heavyweight teams from the Americas amp160Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay and Venezuela CONMEBOL and US Mexico Costa Rica Jamaica and two more to be determined CONCACAF amp160come together for the ultimate competition The winner will be the Champion of the Americas3 Played in the USAThe biggest cities all over the country are fighting for the right to host games in the most spectacular stadiums they have to offeramp160 And though the host cities havenamp8217t been announced tournament buzz has been steadily building as US Hispanics grow eager for their favorite teams to come to themamp160 Plus since all 32 games will be played on US soil gone are the days of watching matches at inconvenient times Every single game of the tournament will be played in primetime or the weekend and aired LIVE across platforms via Univision Deportes4 All the biggest superstarsCopa Amamp233rica Centenario has been added to the official FIFA calendar and if you donamp8217t know how important that is it means that FIFA requires clubs to release top talent back to their national teams So be assured that soccer fans will flock to watch superstars Lionel Messi James Rodriguez Luis Suarez Neymar Chicharito and others make headlines next summer5 Bigamp160for US HispanicsWith virtually all the biggest stars and every team of interest to US Hispanics at play most people will find at least one good reason to watch Copa Amamp233rica Centenarioamp8217s average per game viewership on Univision is projected to top viewership records which means everyone at the water cooler will know if you didnamp8217t watch the most recent epic showdown6 Powerhouse marketing platformCopa Amamp233rica Centenario provides a creative and flexible marketing platform by offering custom ingame integrations and virtual advertisements On top of that you can layer additional sponsorships including TV live matches support programming digitalmobile including live streaming and social with coverage extending across sports entertainment and news programmingThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Copa América Centenario Will Be the Biggest Sporting Event of 2016

Author

Publish date

Channel

Juan Carlos Rodriguez

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Copa América Centenario Will Be the Biggest Sporting Event of 2016

Enjoying This Commentary? There's More to Love

Juan Carlos Rodriguez

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies