It's become a truism to say content is king, that brands need to be everywhere that content is consumed, and that data must drive decisions. Large media organizations are rarely nimble enough to offer sponsors all those capabilities, at least in a one-stop shop -- though The New York Times' T Brand Studios comes to mind. But A+E Networks has just launched The Bridge, an agency with a couple of key differences, and promises to do it all for their clients.
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