"Digital fluency is more about attitude and behaviors than it is about age," stated Julie DeTraglia, Head of Research, Hulu. Her company just released the results of a major new research study on what constitutes digital fluency, focusing on how consumers adapt different digital journeys throughout different forms of media, in e-commerce and across lifestyle brands. The results confirmed tested truths while also offering some surprising insights, which she recently discussed with MediaVillage.
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