"CMOs are experimenting with many approaches to kickstart brand growth," observes Leslie Zane, CEO of Triggers®, "but it's been difficult to find a winning formula. That's why we see so many cuts in marketing spend. Marketing has lost confidence in marketing. We think that there's a better way to rekindle growth."
Leslie Zane, CEO of Triggers: "All Brands Have Unrealized Growth Potential"
![Leslie Zane, CEO of Triggers: "All Brands Have Unrealized Growth Potential"](/media/articles/farmer_4-30-19.png.550x380_q85_box-0%2C193%2C1000%2C888_crop.png.webp)