MediaVillage columnist Michael Farmer is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Third Edition, 2019), which won four publishers' awards for excellence in marketing and advertising. It includes a foreword by Sir Martin Sorrell. His column, "Madison Avenue Makeover," expands on themes from the book, outlining problems and solutions in the advertising industry today.
Farmer has an MBA from Harvard Business School and was previously a director of Bain & Company. He is the executive chairman of TrinityP3 USA and of Farmer & Company LLC, strategy consulting firms for advertisers and agencies. He also serves as a professor of Branding and Integrated Communications at The City College of New York (CCNY).