Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers’ awards for the best Marketing/ Advertising book of 2016 and 2017. He is at work on a new book, Madison Avenue Makeover.
Farmer has an MBA from Harvard Business School and was previously a Director of Bain & Company. He is the Executive Chairman of TrinityP3 USA and of Farmer & Company LLC, strategy consulting firms for advertisers and agencies. He currently serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY).