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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Michael Farmer on COVID-19: Pouring Gas on the Agency Fire

Michael Farmer on COVID-19: Pouring Gas on the Agency Fire

Is there a 'Normal' to Return to after this Disruption?

Is there a 'Normal' to Return to after this Disruption?

The Next Big Thing in Media & Advertising: Simplification

The Next Big Thing in Media & Advertising: Simplification

Michael Farmer and Peter Hubbell: Boomers Are Not "OK" on Madison Avenue

Michael Farmer and Peter Hubbell: Boomers Are Not "OK" on Madison Avenue

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