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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter

Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter

Cost-Cutting is "Coping" -- A Poor Substitute for Effective Marketing

Cost-Cutting is "Coping" -- A Poor Substitute for Effective Marketing

Comcast NBCUniversal Continues Commitment to Veterans with Annual Veterans Day Event

Comcast NBCUniversal Continues Commitment to Veterans with Annual Veterans Day Event

Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm

Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm

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