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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

It's Buzzword City Out There!

It's Buzzword City Out There!

Fun While It Lasted:  Ad Industry Approaches a Reckoning

Fun While It Lasted: Ad Industry Approaches a Reckoning

Marla Kaplowitz Engages Philippe Krakowsky At 4A's Decisions 2022

Marla Kaplowitz Engages Philippe Krakowsky At 4A's Decisions 2022

Outlining the Challenges Ahead for Agency Holding Companies

Outlining the Challenges Ahead for Agency Holding Companies

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