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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Michael Farmer on COVID-19: Pouring Gas on the Agency Fire

Michael Farmer on COVID-19: Pouring Gas on the Agency Fire

Hidden Costs of Digital and Social Media

Hidden Costs of Digital and Social Media

Insights About the Unfortunate Decline in Client-Agency Relationships

Insights About the Unfortunate Decline in Client-Agency Relationships

30 Years of Consulting to Ad Agencies: Strategic Problems and Solutions

30 Years of Consulting to Ad Agencies: Strategic Problems and Solutions

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