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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Forget 'The Agency of the Future.' Fix 'The Agency of Today'

Forget 'The Agency of the Future.' Fix 'The Agency of Today'

Michael Farmer on COVID-19: Pouring Gas on the Agency Fire

Michael Farmer on COVID-19: Pouring Gas on the Agency Fire

Watch Now: Madison Avenue Manslaughter or Makeover? Michael Farmer

Watch Now: Madison Avenue Manslaughter or Makeover? Michael Farmer

Is there a 'Normal' to Return to after this Disruption?

Is there a 'Normal' to Return to after this Disruption?

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