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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Insights About the Unfortunate Decline in Client-Agency Relationships

Insights About the Unfortunate Decline in Client-Agency Relationships

30 Years of Consulting to Ad Agencies: Strategic Problems and Solutions

30 Years of Consulting to Ad Agencies: Strategic Problems and Solutions

Clients and Agencies Need to Ditch the Pitch

Clients and Agencies Need to Ditch the Pitch

It's Time for a Media Agency Makeover. Here Is What's Needed

It's Time for a Media Agency Makeover. Here Is What's Needed

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