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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Fun While It Lasted:  Ad Industry Approaches a Reckoning

Fun While It Lasted: Ad Industry Approaches a Reckoning

Military Veterans in Marketing, Sales and Business: Celebration and Support from BOLD Vets

Military Veterans in Marketing, Sales and Business: Celebration and Support from BOLD Vets

Outlining the Challenges Ahead for Agency Holding Companies

Outlining the Challenges Ahead for Agency Holding Companies

Ad Agencies and Their Clients Need to Escape the Commodity Trap

Ad Agencies and Their Clients Need to Escape the Commodity Trap

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