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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm

Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm

Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management

Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management

Forget 'The Agency of the Future.' Fix 'The Agency of Today'

Forget 'The Agency of the Future.' Fix 'The Agency of Today'

Michael Farmer on COVID-19: Pouring Gas on the Agency Fire

Michael Farmer on COVID-19: Pouring Gas on the Agency Fire

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