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Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Madison Avenue Makeover explores how agencies and clients can improve their relationships with one another. It also presents strategies and suggestions for boosting brand growth and profitability, and positively improving shareholder value. Columnist Michael Farmer is the featured writer of Madison Avenue Makeover, a spiritual successor to his book, Madison Avenue Manslaughter.

Client Heads are Front-Line Troops for Agency Transformation -- But They Need Better Support

Client Heads are Front-Line Troops for Agency Transformation -- But They Need Better Support

Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter

Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter

Agency Transformations 2021: Top Down or Bottom Up?

Agency Transformations 2021: Top Down or Bottom Up?

Comcast NBCUniversal Continues Commitment to Veterans with Annual Veterans Day Event

Comcast NBCUniversal Continues Commitment to Veterans with Annual Veterans Day Event

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