I recently had the opportunity to attend both the ANA Brand Masters conference and the GABBCON Global Audience Based Buying conference. Attending both events within a week of one another afforded me the opportunity to see how closely brand marketing and media are becoming aligned.
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Gary launched LEAP® in 2006. Since then, LEAP® has consulted major consumer marketing and media companies, developed engagement-based media planning tools and, most recently, developed LEAP® into one of the most strategic digital Audience-Based T… read more
