It's no surprise that healthcare is a priority for most people. However, for Hispanics it is not only a top priority, it is second only to family. A recent survey by Nielsen of more than 3,100 individuals was commissioned by Univision Communications, Inc. to better understand the Hispanic Healthcare Journey. Some interesting data was uncovered, such as the fact that 45% of Hispanics vs. 26% of non-Hispanics believe they are not in good health. To leverage the Hispanic healthcare market opportunity, it is crucial for marketers to recognize the needs of Hispanics, while understanding their attitudes and behaviors including how they view healthcare and how proactive they are when it comes to managing their health.