As technological advancements and big data change the ability of legacy media to compete in the new ecosystem, we are finding that digital out of home (DOOH) is becoming a competitive option for advertisers and brands. But how does one overcome old mindsets, ingrained buying prejudices and still-to-be-solved challenges in this space? That was the focus of a recent Advertising Club panel titled De-Mystifying Digital Out of Home. From the agency side, Andea Campbell, Partner and Director, Analytics & Insights, MEC and from the platform side, Ian Mirmelstein, Senior Vice President, Digital Engagement, AdSpace Networks shared their views on the opportunities, challenges and future of DOOH.
How to De-Mystify Digital Out of Home
![How to De-Mystify Digital Out of Home](/media/articles/OOH_digital-signage-2398510_1280_pixlebay.jpg.550x380_q85_box-26%2C0%2C1254%2C853_crop.jpg.webp)