Video Everywhere - DPAA Blog

Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home (DOOH) marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH  advertising. DOOH media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. 

The DPAA is a Video Everywhere AssociationTM.


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